This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results. Google Search Console (GSC) is the powerful FREE tool from Google that every website owner should use. It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results. Once you enter any website’s URL in their Website Audit tool, it scans your whole website and gives a score out of 100.

Well, we’re here to help you get the higher rankings, traffic, and conversions you desire. David combines 20+ years of experience in SEO with the passion for teaching people how to optimize their websites the right way. That’s why David focuses on the particularly advanced SEO topics on the Seobility blog. Seobility’s content audit covers both “Content that appears on several pages” (also called “common content”) as well as “duplicate content”.

• Google, it turns out, is likely to modify your title tag if it doesn’t like it.
• Once you know which SERP features you’re missing out on, you can start thinking about how to optimize for them.
• You can use Site Crawl from WooRank to check your website content and SEO related issues for free.
• With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important.
• By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy.

Analyze Your Site’s Navigation

The Site Audit tool from Ubersuggest crawls up to 100 pages for free. But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below. You can click on each one of those crawled pages links to rectify issues within your site for better crawlability. The main areas for improvement for this site would be performance and security. The robots.txt file, on the other hand, is a text file that allows you to specify how you would like your site to be crawled.

They look at keywords your website ranks for in search results, as well as your site traffic from those keywords. High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content.

Free Technical SEO Site Audit Checklist (& Beyond)

If your site has pages that can’t be crawled by search engines, your website may not be indexed correctly, if at all. If your website does not appear in the index, it cannot be found by users. Conducting a thorough SEO audit for your enterprise is only the beginning. It’s best to do a basic SEO audit monthly and a comprehensive audit several times per year.

Step #12: Find and Fix Indexing Problems

Your website may encounter various JavaScript issues, such as rendering errors, unused files, and more. If there are errors or conflicts in the JavaScript code, it can prevent certain parts of the page (or entire page) from loading and rendering properly. Google sees those pages BHS Links as blank which leads to a decrease in rankings. Clicking on the Mobile section of the Page experience report will automatically switch you to the Core Web Vitals section. Here, you’ll see the report containing mobile pages with issues. To assess your entire website’s mobile-friendliness, go to Google Search Console, scroll to the Experience section, and click Page Experience.

Besides identifying these issues, WebFX will provide recommendations on how to fix them. GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.