It helps Google to understand the structure and makes it easier to skim for readers. It shows you all of the factors featured in this article, which you can use for reference when you’re preparing content for your site. This owned first-party data will allow you to create personalised experiences for your site visitors without compromising their privacy. Choose relevant anchor text based on the page you’re linking to. Add external links within your content, not at the end of the sentence. If you’re writing an article about “the best way to brew coffee”, don’t just add a link to a site with the anchor text of “learn more about brewing coffee here“.

Use header tags to introduce what the following content will discuss. Implement hreflang tags to direct users to the appropriate language or regional version of your content. Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher.

• Once you see the value, you can always upgrade to unlock even more features.
• Google can pull information from a page to create that description.
• The content on your website is your chance to gain the trust of your potential customers and prove your authority.
• It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results.

The more depth of information there is…The more valuable it will be perceived by a search engine’s crawlers. You are creating content with a depth of information that is also enjoyable to read. Add your own expert insights and unique experiences to differentiate your content from every other piece on the same topic.

Tool #7. GT Metrix

Alt text (alternative text) describes an image to search engines and assists visually impaired users. It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented. On-page SEO is not just about adhering to search engine guidelines, but it’s a strategic approach that can profoundly influence the success of your B2B marketing efforts. You’ll want to regularly review your internal and external links to ensure they are still valid and point to the intended destination. For example, when you write a page around “Paris”, include semantic keywords like “Capital City of France”, “City of Love”, “Eiffel Tower”, etc. By including these semantic keywords there’s no room for assumption from search engines that the page is not about anything but Paris city in the country of France.

Tối ưu URL trong SEO Onpage

From a copywriting point of view, a lower reading level as close to basic as possible is advised for most websites. That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the “duplicate content” will rank for it. That means more potential traffic to your site and more foot traffic to your local business. When done right, there is an increased chance that your content is the answer that voice assistants read aloud.

What Is the Difference Between On-Page SEO and Technical SEO?

For instance, if you’ve ever seen a SERP entry with star ratings, a SEO Anomaly product price, or an event date, you’ve seen the power of schema markup in action. These enhanced descriptions, known as rich snippets, are a result of a website using schema markup. John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”. So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results.